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The Marketing People

Consulting & Training

Our Mission

Enhance your company´s marketing potential, unburden resources – support brands & teams.

What can we do for you?

As your strategic sparring partner we are supporting the entire marketing process with a strong focus on tailormade solutions and practical implementation.

We combine many years of executive marketing expertise with innovative methods for training, workshop moderation and management consulting.

What We Offer

Supporting your marketing.
Committed in finding the best solution for your business.

Strategy

Profound analysis & bespoke solutions

Strategy

Profound analysis & bespoke solutions

  • Market- and competitive analysis, market entry studies
  • Brand positioning and -segmentation
  • Portfolio development
  • Brand planning

Insight & Ideas

Inspiring workshops & new impulses

Insight & Ideas

Inspiring workshops & new impulses

  • Consumer insight workshops
  • From insight to product concept workshops
  • Creativity-workshops und -techniques
  • New approaches for brand activation

Innovation Management

From idea to product concept

Innovation Management

From idea to product concept

  • Planning and implementation of innovation projects
  • Market research management
  • Optimization of innovation processes
  • Innovation workshops

Marketing training

Improving the professional skills of your teams

Marketing training

Improving the professional skills of your teams

  • Basic & advanced marketing competences
  • Optimization of processes & structures
  • Agency relationship: briefing and feedback process

Our Approach

From briefing to implementation to evaluation.

Kick Off

  • Clearify objectives
  • Project set-up

Analysis & Design

  • Market analysis
  • Project design

Inspiration & Implementation

  • Execution & sparring
  • Workshops & trainings

Integration

  • Realization phase
  • Controlling & feedback
We are either facilitators or part of the team – whatever you or the project requires.

About Us

„…a highly professional team and a great `can do`attitude…“

What distinguishes us?

A holistic marketing approach in the total business context, a broad and practical know-how and a healthy pragmatism.

Silke Grell

After almost 20 years in Marketing Management at well-known FMCG companies like Procter & Gamble and Bacardi – now self-employed with great enthusiasm.

Muriel Pöhler

After more than 15 years in Marketing and Innovation Management at Mars and Bacardi – now active with great commitment for our clients.

What drives us?

The curiosity to discover new paths with our clients, the search for successful, creative solutions and last but not least – the passion and the instinct for brands & people!

References

Who trusts us

Contact

How to reach us